At Rainmaker we deploy our R.A.D.A.R methodology to build relationships with each one of the brands you most desire to work with.
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This means thousands of marketing budgets are now controlled by different people. But what does it mean for new business?
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Rainmaker is helping leading agencies to engage with brands whose customers increasingly base choices on values and ethics - and expect behaviours to go way beyond the transactional.
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In our agile planning sessions, we help agencies to focus on the one thing they are better at than anyone else – without apology, reservation, dilution or complication.
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Many would have you believe that the new business process for marketing agencies can be hacked, leapfrogged or shortcut. But these promises rarely translate to reliable solutions. So what does work?
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In 2020 we learned a new way to sequence insights, intuitive timing and technology, to base a client’s content outreach on the actual needs of all of their individual targets. We term this one-to-one content marketing.
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How resilient is your new business function? We look at how you can strengthen your position - no matter what the political or business environment throws at you.
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What has Rainmaker done differently to help our clients to succeed this year, despite everything?
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