Back on the R.A.D.A.R.

We live in strange times. Companies know economic confidence is building; the vaccine programme is on track, and most brands you want to work with have a good idea of the trajectories they need to be on to thrive in the post-pandemic reality. And they know the substantial change they’ll need to go through to make it all happen too.

But on the other hand, senior brand decision-makers are exhausted. They need time on the beach and are busy getting teams back into offices. They’ve also been remotely maintaining familiar, existing supplier programmes just fine, but working these doubly hard - even if they suspect they’re not really best suited for the next chapter.

However, with each day that goes by, offices are coming back online. Switchboards are re-opening and decision-makers are readjusting and lining their ducks in a row. The growth plans that stakeholders have been bursting to implement are now being completed and ready for new, correct-fit agency supplier teams to be identified then rapidly put to work on. And back in physical office spaces, brand directors (1/3 of whom are new to their jobs!) may now fluently conduct complex inter-departmental discussion on appointing and onboarding new suppliers.

So never before (and certainly not in our 25-year memory) has it been so important to stay engaged with your market. The creation and then maintenance of new business relationships has got to be a fundamental objective, and only those who’ve placed themselves centre and front of mind with each CMO will win the rewards.

At Rainmaker we deploy our R.A.D.A.R methodology to build relationships with each one of the brands you most desire to work with. We’d love the chance to talk to you about your plans for managing this ongoing opportunity and (re)building your portfolio.

Just drop us a line and we can schedule some time over the next few days.