THe Rainmaker New Business RADAR
The Rainmaker New Business RADAR is about discipline and transparency. We track which stage each of your prospects has arrived at through our R.A.D.A.R sequence – from research to awareness, to dialogue and action and then results with the brands you most want to work with. This enables us to measure precise penetration and the depth of cultivation of your target market over time.
Clients select (with our help) the most logical fit brands for their agency – on average between 200 and 400. For each of these, we detect the actionable intelligence and then move their agency into a position to properly engage with the decision-makers.
Our unique methodology and CRM enables us to track which stage each of your prospects has arrived at through our R.A.D.A.R sequence – from research to awareness, to dialogue and action and then results with the brands you want to work with.
Research > Awareness > Dialogue > Action > Results = RADAR.
RESEARCH
The target is under research as we track buying indicators and compelling reasons for outreach.
Everything we do starts with research. Our unique Media Monitor gives us intelligence and data on every major brand investing in marketing. Then for each company on your target list, we go deeper, detecting fresh insights and inside knowledge to inform each stage of our outreach.
AWARENESS
A highly tailored communication has been sent.
Next, we ensure your prospects are fully aware of your agency brand, what it stands for, and its unique power to deliver client outcomes.
DIALOGUE
A response has been received and dialogue may now take place.
We engage your decision-makers to build dialogue around their specific challenges and your potential to solve them.
ACTION
A meeting with the target has been arranged in order to progress the opportunity.
Based on these dialogues, we implement a tailored action plan for each process to lever what we have learned and help deliver new business results for all clients.
RESULTS
A meeting has taken place, or brief or pitch invitation has been received.
Via our ultra-tailored contact and content plans, we maintain and cement new relationships with the majority of each clietns target brands.