Riding The Big Wave

Throughout the Pandemic, while perceptions of brands were changing forever, Rainmaker kept talking to CMOs.

Even when other modes for engagement became impossible or felt out of step, and when most thought there was nothing that could really be said at that time, we kept the conversation going. Our clients never lost connection with their markets - there were no awkward silences or ‘out of the blue’ cold approaches.

And as sentiment rapidly evolved, we helped clients shape their messages in response. With consumers increasingly turning to brands that are a force for good (making those slow off the mark look vulnerable and outdated) we went to work.

Many sectors are now preparing to unlock, while others will soar to yet new heights. As I write this from what we call the ‘Surfers Room’ back in the office, I'm proud to say that Rainmaker is helping leading ethical agencies to ride this wave of shifting attitudes and expectations. We help them to engage with brands whose customers increasingly base choices on values and ethics - and expect behaviours to go way beyond the transactional. We focus on the senior individuals driving these decisions, ensuring the new business relationships we deliver are of high value and relevant to your growth plans.

This work has led to briefs and meetings with brands including Volvo, Babylon Health, The Body Shop, John Lewis and EDF Energy.

We have changed over this last year as I’m sure you have too. Whether you’ve kept your connections going or have some awkward silences to overcome, there’s much to do if you want to ride the wave ahead. If you’d like to engage with your market in a more intelligence-led way that gets results, we’d be delighted to find out a little more about your business and talk through how we’d do this.

Just drop us a line and we can schedule some time over the next few days.