64% consumers would choose, switch, avoid or boycott a brand based on where it stands on political or social issues. Partnerships are coming to an end, some naturally others due to conflicts between the activities of the sponsor and values of the rights-holder. Pearlfinders has looked at 25 they think could be shaking things up soon.
Read MorePearlfinders has profiled 15 brands in the toy sector, including three leading retailers, outlining their approach to marketing and some of the key challenges they are facing. For each, we have included details of agency work and key decision-makers to inform your outreach to this sector.
Read MoreThese are brands that captured the zeitgeist at some point within the past 3 decades, and enjoyed a period of considerable popularity. Each has the potential to lever the cultural impact of its golden years, but if mismanaged, risks falling out-of-step with modern consumers.
Read MoreIn this briefing we have profiled 20 DTC brands across both mature and growing sectors. As well as details of marketing investment and agency work for each brand, key contacts have been listed to inform your outreach to this brand-led, innovative and expanding sector.
Read MoreWhat proportion of your core targets know precisely what makes you special and different and how you can help them? What is the best channel to engage with them?
Read MoreThis report profiles 16 established market-leaders and 4 young upstarts, including details of marketing investment, incumbent agencies, sponsorships and key contacts to support your new business strategy.
Read MoreUntil 2010 the UK’s Big Six energy suppliers controlled 100% of the energy market - in just under a decade smaller suppliers have reduced this to 73%.
Read More20 brands looking to capture market share in the premium Baby Products category – split between emerging challengers, UK and European stalwarts and US brands looking to make their mark. For agencies with a relevant perspective on this fascinating category, all are excellent prospects.
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