The toy sector had a rocky 2018, with Toys ‘R’ Us falling into administration, however 2019 has been a building year with marketing spend and innovation returning. The UK toy market remains the largest in Europe and fourth-largest globally - online sales in the sector have risen 8% year-on-year, now accounting for 34% of all sales.
In this briefing we have profiled 15 brands in the toy sector, including three leading retailers, outlining their approach to marketing and some of the key challenges they are facing. For each, we have included details of agency work and key decision-makers to inform your outreach to this sector.
Request our Toy Brands briefing here