Do 'the 341'​ know what your agency brand stands for?

The average number of organisations that our agency clients instruct us to help them win new accounts with is 341. But new business and marketing budgets are often focused on channels that can only engage a fraction of these.

What proportion of your core targets know precisely what makes you special and different and how you can help them? What is the best channel to engage with them?

We wrote about how we approach this here.


Gareth Dixon