We all have some form of insurance, but few of us are excited by the prospect of buying it. And with a recent study indicating that only half of consumers have confidence in their respective provider, brands have a choice to make: join the race to the bottom on prices (driven by the proliferation of comparison sites), or plough budgets into reputation-building to capture brand preference.
What does this mean for agency partners? Tighter regulations and changing consumer behaviour are putting more pressure on long-standing incumbents to perform. With new decision-makers being appointed, now might just be the best time to go after your first (or next) insurance client.
Request our Insurance Brands special briefing here