The appointment of a new marketing decision-maker can be one of the most powerful drivers of change at any brand. Armed with fresh ideas, ambitions, skills and a desire to make their mark – the first 12 months will often see these budget-holders implement new initiatives, appraise strategies and review AORs.
Pearlfinders tracks every significant marketing decision-maker move that takes place at the world’s top-spending brands to provide insight on these new marketers’ responsibilities, previous roles, incumbents, previous and planned marketing spend and team structure.
Pearlfinders created two essential guides that compiles our collective insight on major UK and US brands that all have welcomed new top-tier marketers for 2018.
Power Moves UK - Download it here
Power Moves US - Download it here