The move by BA owner International Airlines Group (IAG) to buy up Norwegian stock and potentially bid for the low-cost carrier marks a major development in a sector that’s well accustomed to turbulence. While all airlines wrestle with evolving customer expectations, geopolitical events and disruptive state-backed challengers, service blunders from RyanAir and Delta Airlines show that while passengers love a bargain, substandard performance will be judged harshly in the court of social media.
You needn’t look far to find out which airlines are winning the battle in the minds of customers - competition is fierce and many of the leading brands and success stories of yesteryear now need to make major investments in all marketing channels in order to regain some altitude in the rankings.
If you’re hoping to add an airline brand to your client list this year – or are planning a new business campaign to build your profile with the major players - Pearlfinders' High Flyers special briefing is for you. Drawing on extensive insight across the sector globally, it includes outlines of the top-line marketing priorities of 40 of the world's leading airlines along with detailed profiles on BA, Japan Airlines, Air New Zealand, Cathay Pacific and FlyDubai.
Download your free PDF copy here