Turning Point for the UK Auto Sector
The 2019 UK auto sector will be a very different machine to the one that started this year. Cleaner, leaner, safer, more electric (up 22%), less diesel (down 30%), more SUV, less MPV, more leased, data driven, digital and committed to rapid creation and deployment of creative content. And that’s without contemplating the Brexit in the corner, which has everyone from Honda to JLR bracing for impact.
For our latest briefing, Pearlfinders has profiled 25 leading car brands, across the luxury, premium and mass-market segments. We’ve outlined their challenges and areas of future marketing investment, media spend, key contacts and new models slated for release. If you’re planning a new business campaign, preparing for a pitch or researching the best prospects to connect with, this report is an ideal starting point.
Download this briefing here