Predictive Targeting 1 | People Watching
For the first instalment of our series on how predictive targeting works, we consider an important signal category - signals involving people.
We track hundreds of people-based signals to power our predictive targeting - new appointments, departures and changes to the leadership or structure of the marketing team as well as explicit indications from budget-holders that they are growing dissatisfied with their current strategy or suppliers, or may be open to fresh ideas.
When these are aggregated and overlain with the other essential buying signals, we can accurately predict where the brands and individual decision-makers with the highest probability of an emerging or imminent requirement.
Download PDF: Predictive Targeting 1 | People Watching here →