B2B communications to high-value targets should each be based on individually tailored communications, that employ compelling insights - this is 'Rainmaking'.
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We are well known for our strength in planning outreach campaigns. Rainmaker was the first external to offer effective planning for insight-led new business outreach, back in 1996. For 26 years, our processes and techniques have organically evolved, adapting to the ever-changing commercial environment, and continue to do so.
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Engaging with your core market throughout the year ensures you're always on the radar when reviews and briefs come up. As with an investment portfolio, your new business pipeline is going to yield more some months than others, but you should see an increasingly rising return over time. A bell-curve for responses to tailored emails peaks around 2 to 3 weeks, but despite careful follow-up, some hold on to the original email can take 6 to 12 months to respond - when they have a brief.
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Rainmaker is the original 'new business consultancy'. We help you find new clients through well planned and intelligence-led campaigns that protect and strengthen your brand. Instead of spreading resources thinly over unpredictable options like events, PR, and search intermediaries (nice to have, but can be hit or miss) you achieve much more certainty about actually hitting your new business revenue targets - year on year.
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We assemble the ideal mix of skills and experience to enable your campaign, bringing our teams together in specially designed collaborative workspaces. Each team immerses itself in your culture and capabilities to make sure your campaign is executed to full potential. We're by your side, from initial meeting preparation to follow-up, then keeping the dialogue alive through to conversion.
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Our research, data, insights, and informational tools are far in advance of other providers in our field. Without these, our competitors struggle to deliver sustainable quantity and quality of results, over time.
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