By concentrating resources on direct outreach to the organisations you wish to work with, you will maximise awareness, engagement and ROI, while minimising the time and headspace required from your team.
Our approach solves the problem of piecemeal access to only limited sections of your audience, connecting with each prospect methodically to develop and progress your relationship with them.
Read MoreWe are well known for our strength in planning insight-led direct outreach campaigns. Our process has evolved, adapting to new technologies and the ever changing commercial environment.
It continues to do so, ensuring we stay ahead in all areas of best practice.
Read More‘Unfair advantage’ is an overused term and rarely justified. Our purpose-built technology and proprietary market insights means we can calculate the probability of relevant emerging or live briefs with each prospect.
We call these ‘In-Play’. It means we can predict buying intent for your services right across your market and get you out in front of the pack. It really is an unfair advantage.
Read MoreWe access even the hardest to reach buyers at global brands, sensitively, intelligently and as a seamless extension of your own new business department. We investigate each individual buyer’s challenges, shaping our outreach around how your unique approach would solve them. If appropriate, we arrange carefully qualified opportunities for you to then pitch your solutions.
And there’s a powerful marketing effect from what we do. We measure the progress of each prospect’s degree of engagement through the Rainmaker R.A.D.A.R. sequence: from Research to Awareness, to Dialogue and Action and then to the Results.
Read MoreWe assemble the ideal mix of skills and experience to enable your campaign, bringing our teams together in specially designed collaborative workspaces.
Each team immerses itself in your culture and capabilities to make sure your campaign is executed to full potential. We're by your side, from initial meeting preparation to follow-up, then keeping the dialogue alive through to conversion.
Read MoreWe use a suite of leading sales-enablement platforms, data sets, news sources (via our Media Monitor) and proprietorial research techniques to power our campaigns.
This intelligence-led approach is central to the effectiveness of our outreach, consistently delivering unparalleled engagement with hard-to-access senior budget-holders.
Read MoreB2B communications to high-value targets should each be based on individually tailored communications, that employ compelling insights - this is 'Rainmaking'.
Read MoreThe basic currency of our work, for each hour of every day, is matching supply to demand. In this, we possess a raw entrepreneurial quality reinforced by a commitment to ‘think’, just as hard as we ‘do’.
And this underpins what people discover about us when they work with us; that we are commercially driven, creative, and results orientated.
Read MoreWe are well known for our strength in planning outreach campaigns. Rainmaker was the first external to offer effective planning for insight-led new business outreach, back in 1996. For 26 years, our processes and techniques have organically evolved, adapting to the ever-changing commercial environment, and continue to do so.
Read MoreEngaging with your core market throughout the year ensures you're always on the radar when reviews and briefs come up. As with an investment portfolio, your new business pipeline is going to yield more some months than others, but you should see an increasingly rising return over time. A bell-curve for responses to tailored emails peaks around 2 to 3 weeks, but despite careful follow-up, some hold on to the original email can take 6 to 12 months to respond - when they have a brief.
Read MoreRainmaker is the original 'new business consultancy'. We help you find new clients through well planned and intelligence-led campaigns that protect and strengthen your brand. Instead of spreading resources thinly over unpredictable options like events, PR, and search intermediaries (nice to have, but can be hit or miss) you achieve much more certainty about actually hitting your new business revenue targets - year on year.
Read MoreWe assemble the ideal mix of skills and experience to enable your campaign, bringing our teams together in specially designed collaborative workspaces. Each team immerses itself in your culture and capabilities to make sure your campaign is executed to full potential. We're by your side, from initial meeting preparation to follow-up, then keeping the dialogue alive through to conversion.
Read MoreOur research, data, insights, and informational tools are far in advance of other providers in our field. Without these, our competitors struggle to deliver sustainable quantity and quality of results, over time.
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