So who should you target for new business?
Let's face it, there are thousands of brands you could select for outreach, and the plans - and marketing requirements - of most are obscured from view. So how do you choose them? How do you see through the fog?
In our latest piece, THROUGH THE FOG, we share how Rainmaker’s unique targeting model enables us to engage with the right individuals at all of the ideal-fit brands for our clients. From early detection of fast-growing challengers and ‘in-play’ accounts, to optimum timing, we apply a tailored targeting model that evolves as the values of the various criteria constantly shift.