The Essential 20

The results are in. We have a definitive list of the top 2,000 media spenders of 2017, which channels they invested in, and how their budgets have shifted. As you might expect, there have been significant changes:

  • 322 new brands joined the top 2,000 media spenders list with a combined spend of £387m. In 2016, these brands were all spending under £423k.
  • In addition, 596 members of the top 2,000 increased their budgets - adding £2.8bn to their media spend in 2017 compared to the previous year. 

If your agency is looking to win business with the UK's largest media spenders, Pearlfinders' platform of real-time research, insights and data delivers a complete picture of brands’ spending intentions - transforming new business campaign planning.

To illustrate the power of this insight, we’ve cross-referenced media spend data with our first-hand interviews, to profile 20 brands to watch this year.
  
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THE ESSENTIAL 20 REPORT

From the 918 companies in the top 2,000 that increased media spend, Pearlfinders has profiled 20 brands to watch in 2018. This report includes:

  • The Essential 20 - First hand insight on 20 brands significantly ramping up media spend.
  • Budget Multipliers – the 20 brands that recorded the greatest percentage increase in total budget.
  • Changing channels – an overview of how spend across each media channel has shifted for the top 2,000.

 

 

Anthony Cooper