We do love our name. It perfectly captures what we do. A Rainmaker is someone with “an almost uncanny ability to generate new business…. or otherwise help a company succeed”. To do this Rainmakers need to be curious, well-informed, intelligent, creative, and commercial. They are also squarely focused on detecting demand and then matching it with an effective supply; the very essence of entrepreneurial spirit!
When we launched, back in 1996, we immediately started changing how new business for marketing agencies was done and reshaping best practice. Our core belief then was that outreach to high value targets must be tailored one-to-one based on critical insights. The world has changed at lot since then, but our belief in intelligence-led content has never been stronger. And while others spread new business resources thinly across multiple channels, we focus on richer, deeper, and systematic engagement with each of the brands you most wish to win as clients. And it works.
Rainmakers do amazing things, and we play our part in helping our clients do amazing things too.
FOCUS YOUR BUDGET FOR Maximum IMPACT
By concentrating resources on direct outreach to the organisations you wish to work with, you will maximise awareness, engagement and ROI, while minimising the time and headspace required from your team.
Our approach solves the problem of piecemeal access to only limited sections of your audience, connecting with each prospect methodically to develop and progress your relationship with them.
Plan For Success
We are well known for our strength in planning insight-led direct outreach campaigns. Our process has evolved, adapting to new technologies and the ever changing commercial environment.
It continues to do so, ensuring we stay ahead in all areas of best practice.
Predictive Targeting - your prospects in-play
‘Unfair advantage’ is an overused term and rarely justified. Our purpose-built technology and proprietary market insights means we can calculate the probability of relevant emerging or live briefs with each prospect.
We call these ‘In-Play’. It means we can predict buying intent for your services right across your market and get you out in front of the pack. It really is an unfair advantage.
representing you Directly
We access even the hardest to reach buyers at global brands, sensitively, intelligently and as a seamless extension of your own new business department. We investigate each individual buyer’s challenges, shaping our outreach around how your unique approach would solve them. If appropriate, we arrange carefully qualified opportunities for you to then pitch your solutions.
And there’s a powerful marketing effect from what we do. We measure the progress of each prospect’s degree of engagement through the Rainmaker R.A.D.A.R. sequence: from Research to Awareness, to Dialogue and Action and then to the Results.
Powered By Intelligence
We use a suite of leading sales-enablement platforms, data sets, news sources (via our Media Monitor) and proprietorial research techniques to power our campaigns.
This intelligence-led approach is central to the effectiveness of our outreach, consistently delivering unparalleled engagement with hard-to-access senior budget-holders.
Teams built to win NEW business
We assemble the ideal mix of skills and experience to enable your campaign, bringing our teams together in specially designed collaborative workspaces.
Each team immerses itself in your culture and capabilities to make sure your campaign is executed to full potential. We're by your side, from initial meeting preparation to follow-up, then keeping the dialogue alive through to conversion.
An entrepreneurial ethos
The basic currency of our work, for each hour of every day, is matching supply to demand. In this, we possess a raw entrepreneurial quality reinforced by a commitment to ‘think’, just as hard as we ‘do’.
And this underpins what people discover about us when they work with us; that we are commercially driven, creative, and results orientated.
“Rainmaker have proved to be an excellent new business partner, capable of delivering well qualified, high value opportunities that are completely relevant to our offering.”
“Rainmaker's consistent and intelligent outreach ensures your agency will always be front of mind when it matters”
“Rainmaker helped us build awareness and greater engagement with AB’s unique offer. Their outreach campaign has helped us enhance the strategy and structure of our business development function, optimising our use of our content and engagement platforms. Most importantly Rainmaker has provided a steady stream of new business relationships and meeting opportunities each month with the companies we want to be working with.”
“Rainmaker works seamlessly alongside our internal marketing and events programme, engaging buyers with our unique offer, and delivering meeting opportunities and briefs for our conversion”
"Rainmaker helped us fine-tune our proposition in the onboarding phase, and then makes smart adjustments during outreach to ensure we get in front of more of the brands we want to work with, from Nike to Nando’s."
"We appointed Rainmaker to get us to the next stage of growth and they have consistently created and reenergised new business relationships with brands we want to work with. Our recent win with Converse, a brand we’d previously worked on a small project for, came following Rainmaker identifying that new marketers were joining and then getting us in front of them."
“Rainmaker has been totally immersed in helping us take our creative proposition directly out to brands. They’ve helped us fine-tune our message and built relationships with the brands we want to work with. They're awesome.”
“We appointed Rainmaker when we relaunched as cain&abelDDB to build our profile outside our existing agency network. They helped us refine our new proposition to engage the brands we want to work with, to quickly raise awareness for our offer, and proactively adjust messaging and targeting as needed. Rainmaker delivers excellent opportunities that we have converted into new clients including Laithwaite’s Wines and Photobox.”
“Rainmaker has consistently delivered outstanding support month after month."
No matter how advanced the AI or personalisation, we’ve all seen that weariness descend upon our colleagues when they receive yet another machine generated emailer. The slumped shoulders and little sigh of exasperation. This approach is wasteful, harmful, and yes, lazy.
At Rainmaker we evaluate vast quantities of information to generate rich insights on emerging new business opportunities at each of our clients’ individual targets. Our ultra-tailored prospect communications succeed because we put in all of this work first.
“Our relationship with Rainmaker has been honest and open from the start; they really challenged us to leave our humility at the door and make sure we are selling ourselves loud and proud. They have helped us get a foot in the door and start conversations with the brands we want to work with – from those already on our wish list, to exciting new brands and markets. They help us to raise awareness of what makes our offer unique, so we’re front of mind when decisions are being made about new design agency partners.
Most importantly they have delivered, including a new business relationship that has led to us working on brand identity, design and campaigns across multiple brands within our new client’s portfolio.”
- Kim Van Elkan, Managing Director
We do the heavy lifting, empowering you and your senior team to cover this role for yourselves.
In a world of distractions, and shifting priorities, how do you ensure your agency is front of mind the moment a brief is ready?
Whether you're adapting to changing business environments, competitive threats, launching new services, or simply have an urgent need for replacement clients – there's a need for rapid new business results.
If new business is a priority for your agency, the team here are ready to swing into action to get you impressive results from the outset.
How do you ensure your new business plans stay on course and your agency remains on a strong, sustainable growth trajectory?
With Q4 starting this week, and just 59 working days of 2023 left, what can you now reasonably expect from your current new business resource before the year is out?
Are your fingers always crossed when it comes to bringing in new business? With Rainmaker at your side, it's no longer a case of luck.
Do your prospects possess a crystal-clear understanding of what makes your agency special and different?
From tech to logistics, from retail to hospitality, the gap between what's promised, and our experiences in reality has never been greater. So how are we bucking this trend when it comes to new business?
A senior decision-maker will judge in a split second whether the effort of reading the words in the email you just sent them is worth it. How do we make these crucial split seconds go your way?
Is AI good enough to convince a senior marketing budget holder at a major brand that what they’re reading is worth their time?
The human mind is extremely good at discerning genuine and credible from fake and pointless. So what motivates senior marketing budget-holders to respond positively to an email?
Hyperbole, over-familiarity, and fake emotion are no substitute for substance. For new business communications to meet a threshold of 'important enough' to capture interest, they need to be super-relevant and perfectly executed...
We explore the very latest tech solutions and tools available from the perspective of new business outreach. Do they have the potential to enhance the results we deliver for clients?
We specialise in ultra-tailored communications for new business. The secret of our success is the precision and relevance that we inject at every stage of our clients’ campaigns.
A taste of life at Rainmaker...
Whether you're a fresh grad or a seasoned business development professional, to kick off a discussion about a career with Rainmaker just drop us a line at: gareth.dixon@rain-maker.co.uk
