From tech to logistics, from retail to hospitality, the gap between what's promised, and our experiences in reality has never been greater. So how are we bucking this trend when it comes to new business?
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A senior decision-maker will judge in a split second whether the effort of reading the words in the email you just sent them is worth it. How do we make these crucial split seconds go your way?
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Is AI good enough to convince a senior marketing budget holder at a major brand that what they’re reading is worth their time?
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The human mind is extremely good at discerning genuine and credible from fake and pointless. So what motivates senior marketing budget-holders to respond positively to an email?
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Hyperbole, over-familiarity, and fake emotion are no substitute for substance. For new business communications to meet a threshold of 'important enough' to capture interest, they need to be super-relevant and perfectly executed...
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We explore the very latest tech solutions and tools available from the perspective of new business outreach. Do they have the potential to enhance the results we deliver for clients?
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We specialise in ultra-tailored communications for new business. The secret of our success is the precision and relevance that we inject at every stage of our clients’ campaigns.
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Do not confuse corner-cutting for efficiency! From architecture to new business, things are not always quite what they seem...
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