Despite being listed as 'essential' by the UK government in its initial lockdown guidance, hardware retailers B&Q, Wickes and Homebase all initially closed their doors to the public. But even with these bottlenecks, we predict demand for power tools will grow steadily in the coming months as UK households seek to become more self-sufficient.
And as consumers seek to re-use, repair and renovate, many will be looking at their woefully inadequate toolboxes and thinking that now is the best time for some new kit – particularly if economic challenges deepen. You can read more about this trend here.
If these brands want to connect with this vast potential market of enthusiastic amateurs, there is much work to be done. From extending brand awareness beyond tradesmen, to engaging content to educate and encourage more DIY-dabblers to invest in professional-grade tools.
For the first in a new series of Hot Sector briefings on the Pearlfinders platform, we have gathered intelligence on the marketing and sponsorship setup at 20 power tools brands.
To help you plan and implement a successful business development campaign to the sector we have profiled the key marketing contacts, suppliers and partnerships at each brand. A ready-made target list. Request your copy of this report here