63% of major reviews in 2019, across creative, media, PR and digital, came following a new appointment to the c-suite.
The probability of change is multiplied when a newcomer brings fresh experience from different industries or is under pressure to deliver swift results. For instance when a brand is facing pressures such as shifts in consumer demand, stagnant growth or new, innovative competitors.
The Pearlfinders platform adds over 250 new marketing moves a month, alongside analysis of what the decision-maker will bring to the company, the challenges they need to solve, and how this might affect supplier relationships.
You can quickly filter by criteria including sector, company size, job title and keyword to find the key contacts you want to engage with and export what you need to your CRM.For this briefing, we have selected 15 moves that we predict will have a major influence on new supplier appointments over the next few months.
Our data indicates that the bigger the career jump, the bigger the strategy shift, and so we have looked for individuals that have either moved sectors, moved over from an agency, or who are part of a broader team restructuring. With each we have included key contacts and details about current incumbents.
