Six weeks in, and most of the short-term beneficiaries of lockdown are seeing demand for their products return to something approaching ‘normal’. Hand sanitiser, pasta and nappies are once more readily available for all. The country continues to self-medicate with booze, consumption up 30%. But for how long?
In Agile Adjusters | #3 Self Sufficiency We look at the trend toward self-sufficiency, including predictions for some of the categories and behavioural shifts that agencies will want to keep in mind over the next few months.