Growing awareness of the importance of healthy living, shifting dietary trends and the proliferation of low-cost, easily accessible gyms is taking demand for protein-enriched products beyond professional athletes into the mainstream. As a result, UK sales of sports nutrition products increased 8.6% to £155m this year. Brands in the category are increasing investment in ATL marketing campaigns and sports partnerships to build awareness.
In this briefing we have profiled 25 brands with products across protein bars, protein powders and isotonic drinks, outlining their movements in the growing sector. For each, we have included details of current partnership investments alongside market movements. Request Sports Nutrition here