Silence Breakers

The founder of a well-known agency told me he once had a Post-It with the name and number of the Head of Consumer Insight at Kraft on his desk for two months and didn't call her, despite wanting the business. 

Why the hesitation? She'd hired his agency for successful projects in the past, they had a good relationship… But, there was always a more pressing task than finding the time to call her. As time passed, breaking the silence became harder - he felt he now needed a reason to connect - and his agency slowly faded off her radar. 

OK, this is a busy senior executive and winning new business is only a fraction of his responsibilities. But in-house business development teams are increasingly pulled in different directions. From producing marketing content and organising events, to servicing the needs of existing clients, proactive outreach and the essential follow-up gets squeezed out. 

So what's the solution?

Rainmaker solves this for clients by delivering a carefully structured, insight-led programme of communications to their prospects. From initial outreach, to getting you in front of people, through pitching and on to securing the RFI or brief, we act as a seamless extension to your business development team. We multiply its impact at every stage.

We keep you front of mind with hard-to-reach decision-makers throughout the year via regular "silence breaker" campaigns that are meticulously followed up to discuss each brand's challenges, shaping the conversation around how your unique services will solve them.

The intelligent business development services and techniques that Rainmaker has refined over the last 20 years are now used by everyone from Iris, Leo Burnett, Ogilvy & Mather, CHI&Partners, Interbrand, Edelman and MediaCom, to Oracle, FC Barcelona, Aston Martin and Kettle Chips to generate fresh revenue.