What are the priorities for brands in 2016? Which sectors show the most promise in terms of investing in marketing and sponsorship? How are changing social and economic patterns affecting the real purchasing decisions of CMOs?
The key to any successful new business campaign is being able to predict and plan for emerging opportunities. Today I want to share with you the 2016 Pearlfinders Global Index, which provides a unique view on the trends and sectors that will impact on new business success for marketing agencies and rights-holders throughout the year.
Over the last 12 months, Pearlfinders has interviewed over 10,000 senior marketers in companies across Europe, the US and Asia. When analysing the aggregated opinion of each of these forward-looking conversations, there are some clear patterns emerging that will help guide new business campaigns throughout 2016.
Simply click here to download your copy of the full report.