Battle for Budgets: Time for PR to fight back

Whether you mourned the demise of the print version of the Independent last month, or celebrated the launch of The New Day, for PR agencies the real battle is elsewhere. The industry has moved on, with the growth of experiential, content marketing, video and social channels now contributing far more to revenues than dwindling "traditional" briefs.

However, competition for these budgets is intensifying, as other breeds of agencies look for a piece of this work. In response, PR agencies must ensure they are on the front foot and proactively build the case for their expertise across the whole marketing team. This can only be achieved through persistence and a keen entrepreneurial eye for new opportunities. 

Along with our sister company Pearlfinders we work with 5 of the top 10 PR agencies globally including Edelman, Ketchum, Porter Novelli and Weber Shandwick. We empower our clients to take control of their new business strategy and multiply revenues.

Rainmaker has maintained a sustainable pipeline of PR opportunities for clients including Hotwire, Gung Ho and Iris. Each came to us with a brief to grow specific aspects of their offering, helping them grow their portfolio to include new sectors, territories and marketing services. Opportunities have included briefs from Garmin, Lee Jeans and Vimeo.

Gareth Dixon