OUR LATEST INSIGHT + ANALYSIS
The brands featured in this Pearlfinders briefing are leading the way in promoting a more gender-balanced world and challenging traditional depictions of women in marketing.
The third in our predictive targeting series exploring how macroeconomic forces increase the likelihood of a brand seeking new marketing support.
The second in our predictive targeting series exploring how incumbent-based signals influence the probability of a brand having a new supplier requirement.
Data and insight on 25 car brands shifting marketing spend following new budget-holder appointments, strategic shifts and sector-wide challenges
The first in our predictive targeting series exploring how people-based signals influence the probability of a brand having a new supplier requirement.
There are an estimated 150 million companies worldwide – 5.5 million in the UK alone. Who should you reach out to and when?
Pearlfinders profiles 40 major brands investing in CSR - their objectives, marketing and partnership activity and the key budget-holders
A Pearlfinders special briefing providing actionable data and insight on 25 brands riding the wave of the gin renaissance.
Major opportunities for agencies and rights-holders to win work with betting, gaming and entertainment brands following the Supreme Court ruling in May to allow sports betting.
With BBQ season nearly upon us, Pearlfinders has profiled the marketing priorities and challenges of 10 major condiment brands
Highlights and resources for new business professionals from our recent client event
The marketing and sponsorship plans of 40 of the world's leading airlines, including detailed profiles on BA, Japan Airlines, Air New Zealand, Cathay Pacific and FlyDubai.
A new marketing decision-maker appointment can be one of the most powerful drivers for change in any brand. Pearlfinders has compiled insight on brands that have welcomed new top-tier marketers for 2018.
A Pearlfinders special report to coincide with Baselworld 2018 - the largest timepiece and jewellery event in the world. The sponsorship plans of 40 leading timepiece brands plus reasons to connect with each of them.
Drawing on over two decades of best practice expertise and hundreds of thousands of separately tailored outreach communications, New Business Dynamics 02 investigates what works in 2018 and what to avoid when communicating your business case with the written word.