"Attending fashion week events I saw that Hunter Boot was integrating the use of large OOH digital screens in the coverage of their presentations/shows. Knowing Hunter were still trying to break into the US market, I called the NY office to introduce them to my client and share how we would be able to build on the momentum in their digital innovation in the UK. The logic to them was inescapable and they happily agreed to meet up with my client”. 

 

"It was a cold winter morning in January. Whilst picking up a regular Mocha from Caffè Nero in Exmouth Market, I saw they were not stocking my client KETTLE Chips. I ran straight to my desk and called Matt Spencer, their Commercial Director. He told me I could not have got in touch at a better time as the group were about to kick off their snack review, although toying with the idea of own branded crisps.  Using my new knowledge of the cost of attaining a production line for such a product, we had a lengthy conversations around the limitation of doing so. This conversation influenced the group’s thinking away from own brand and they agreed to try a few of our core range samples. Matt loved the range and a meeting was arranged to discuss how KETTLE could facilitate. KETTLE attended this meeting to win the nationwide Caffè Nero account, selling three core ranges, and a fourth on rotation. Caffè Nero and KETTLE are now in a strong working relationship with hopes to continue this for many years."

 

"Whilst on the tube into work I noticed Propercorn had launched a new ATL campaign focused on colourful billboards placed around tube stations. I checked their social channels and saw they had not noticeably increased activity to coincide with this campaign launch. After discussing it with a Client Partner at Rainmaker, we added Propercorn to the target list for our social content agency. I spoke to their Creative Producer, relayed my tube journey impression to them, and we discussed the importance of supporting ATL with strong social content to ensure customers whose attention is grabbed by the campaign and wish to engage with the brand further, are not then met by bland content that turns them off. My personal interest in the issue from the journey into work, undoubtedly resonated with Propercorn and they allowed me to set up a face to face opportunity for my client, a content marketing agency, to pitch a solution for ongoing work in this area."

Picturehouse Cinema

"I went to Picturehouse Cinema after work one day. They were advertising memberships, so I called the Head of Marketing the next day to discuss how we would be able to drive subscriptions and renewals. This then led to an opportunity for my client to pitch a solution and this is what they said afterwards: “The Picturehouse meeting went very well.  They were interested in the social events package and also would like us to come back with thoughts on the Picturehouse Central membership package and how we could position for summer as well as a launch campaign for a new Picturehouse opening in July.”

"Kabuto were doing lots of outdoor advertising on tube/train lines driving people to purchase in Sainsbury’s, which was often a bit of a trek from the advertising billboard/poster. I did some digging, found the marketing director's mobile on the website. I had a good chat with him to explain that whoever is buying their media space isn’t doing a thorough enough analysis of where the space is being bought – as such he sent over a non-disclosure agreement and we went to have a face to face meeting the week after to discuss how we could better use their £350k media buying spend."