How we do it
FOCUS YOUR BUDGET FOR Maximum IMPACT
By concentrating resources on direct outreach to the organisations you wish to work with, you will maximise awareness, engagement and ROI, while minimising the time and headspace required from your team.
Our approach solves the problem of piecemeal access to only limited sections of your audience, connecting with each prospect methodically to develop and progress your relationship with them.
Plan For Success
We are well known for our strength in planning insight-led direct outreach campaigns. Our process has evolved, adapting to new technologies and the ever changing commercial environment.
It continues to do so, ensuring we stay ahead in all areas of best practice.
Predictive Targeting - your prospects in-play
‘Unfair advantage’ is an overused term and rarely justified. Our purpose-built technology and proprietary market insights means we can calculate the probability of relevant emerging or live briefs with each prospect.
We call these ‘In-Play’. It means we can predict buying intent for your services right across your market and get you out in front of the pack. It really is an unfair advantage.
representing you Directly
We access even the hardest to reach buyers at global brands, sensitively, intelligently and as a seamless extension of your own new business department. We investigate each individual buyer’s challenges, shaping our outreach around how your unique approach would solve them. If appropriate, we arrange carefully qualified opportunities for you to then pitch your solutions.
And there’s a powerful marketing effect from what we do. We measure the progress of each prospect’s degree of engagement through the Rainmaker R.A.D.A.R. sequence: from Research to Awareness, to Dialogue and Action and then to the Results.
Powered By Intelligence
We use a suite of leading sales-enablement platforms, data sets, news sources (via our Media Monitor) and proprietorial research techniques to power our campaigns.
This intelligence-led approach is central to the effectiveness of our outreach, consistently delivering unparalleled engagement with hard-to-access senior budget-holders.
Teams built to win NEW business
We assemble the ideal mix of skills and experience to enable your campaign, bringing our teams together in specially designed collaborative workspaces.
Each team immerses itself in your culture and capabilities to make sure your campaign is executed to full potential. We're by your side, from initial meeting preparation to follow-up, then keeping the dialogue alive through to conversion.
An entrepreneurial ethos
The basic currency of our work, for each hour of every day, is matching supply to demand. In this, we possess a raw entrepreneurial quality reinforced by a commitment to ‘think’, just as hard as we ‘do’.
And this underpins what people discover about us when they work with us; that we are commercially driven, creative, and results orientated.