Welcome
Many companies in the creative and marketing services industry find that the function of marketing themselves is perhaps ironically, not the easiest of undertakings. This is especially true when they proactively reach out to the brands they want to work with, rather than waiting for them to walk through the door. To detect, develop and to win high-value assignments, requires considerable investments in time and resources. Yet the process of managing and coordinating the specific tasks involved is often misunderstood or overlooked. As a result, new business activity becomes disjointed, unreliable and ineffective. Whether they require in-house or external solutions, 'Intelligent New Business' is an attitude to marketing that helps over 400 companies in Europe and North America succeed at new business.
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Latest Additions
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The importance of being press proactive:-
CASE STUDIES
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Keeping communications relevant:-
CASE STUDIES
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Networking needs strong foundations and a sustained follow-up:-
CASE STUDIES
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The Intelligent New Business Survey 2008:-
THE BALANCE SHEET
In 2002, The Rainmaker Survey set the scene for accurate insights into what prospective clients look for in new business approaches by marketing agencies. Every year since, we've re-run this research only to find little change in the criticisms of brand decision-makers regarding the manner and methods the majority of agencies use to reach out to them. Further, since 2002, industry associations, search intermediaries and new business support suppliers have contested theories on what makes clients tick in this respect. By putting to the decision-makers the questions you, the agency community want answered - the 2008 Survey provides objective conclusions.
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Dimension 26-death of a salesman:-
BEST PRACTICE GUIDES
Too much typing, not enough talking – business needs the phone
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Why Are We Here?:-
NEW BUSINESS OPINION
It's a big question - and one those using lead generation services find themselves asking from time to time. We look at the critical role of qualification and 'torchbearing' in new business meetings.
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Rainmaker is the most influential new business consultancy to the professional services sector; providing strategic counsel, direct representation and sales communications.
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Pearlfinders is the highest value new business intelligence product on the market. It monitors and investigates brand and corporate activity reported in the press for new business opportunities. Interviewing hundreds of brand decision-makers in Europe and the US about their marketing plans each week, this information is delivered in a concise but insightful daily report, complete with 100% accurate contact data.
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With a proven track record in recruiting outstanding new business development staff, Blossom is a uniquely effective and entirely different recruitment solution.
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