Welcome
Many companies in the creative and marketing services industry find that marketing themselves, ironically, is not the easiest of undertakings. This is especially true when they reach out to the brands they want to work with, rather than waiting for them to walk through the door. To detect, develop and to win high-value assignments, requires considerable investment in time and resources. Yet the process of managing and coordinating the specific tasks involved is often misunderstood, or overlooked. As a result, new business activity becomes disjointed, unreliable and ineffective. Whether they require in-house or external solutions, 'intelligent new business' is an attitude to marketing that helps over 400 companies in Europe and North America succeed at new business.
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Latest Additions
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The Intelligent New Business Survey 2009:-
EXPERT ADVICE
Rainmaker recently held a series of sell-out seminars in London. The findings of our 2009 best practice survey were discussed and presented to 221 new business professionals from 130 marketing services companies. Visit our Survey section to download it
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Dimension 28 - Gaining a Toehold:-
BEST PRACTICE GUIDES
Levering teasers and project work into retained relationships
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Working as a Team:-
CASE STUDIES
When Rainmaker began work with the integrated agency Aqueduct, their MD, Rob, posed us the following question... "How do I make sure my agency becomes your favourite client?" - We don't have "favourite clients", but we do have client relationships that are the most effective.
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Dimension 27 - Thought Leadership:-
BEST PRACTICE GUIDES
When you need an edge - show how your thinking supports your position
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Developing Opportunities:-
CASE STUDIES
We make our own luck - and on behalf of each client - we make theirs too. So in addition to reacting to opportunities (a staple diet of many new business practioners) we also 'create' opportunities via intelligent and consistent dialogue.
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The New Business Attitude:-
NEW BUSINESS OPINION
We look at the attitude that drives new business and seek to define what behaviours contribute to consistent new business success.
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Rainmaker is the most influential new business consultancy to the professional services sector; providing strategic counsel, direct representation and sales communications.
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Pearlfinders is the highest value new business intelligence product on the market. It monitors and investigates brand and corporate activity reported in the press for new business opportunities. Interviewing hundreds of brand decision-makers in Europe and the US about their marketing plans each week, this information is delivered in a concise but insightful daily report, complete with 100% accurate contact data.
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With a proven track record in recruiting outstanding new business development staff, Blossom is a uniquely effective and entirely different recruitment solution.
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