The marketing and sponsorship plans of 40 of the world's leading airlines, including detailed profiles on BA, Japan Airlines, Air New Zealand, Cathay Pacific and FlyDubai.
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A new marketing decision-maker appointment can be one of the most powerful drivers for change in any brand. Pearlfinders has compiled insight on brands that have welcomed new top-tier marketers for 2018.
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A Pearlfinders special report to coincide with Baselworld 2018 - the largest timepiece and jewellery event in the world. The sponsorship plans of 40 leading timepiece brands plus reasons to connect with each of them.
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Drawing on over two decades of best practice expertise and hundreds of thousands of separately tailored outreach communications, New Business Dynamics 02 investigates what works in 2018 and what to avoid when communicating your business case with the written word.
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From the 918 companies in the top 2,000 media spenders list that increased budgets, Pearlfinders has selected and profiled 20 brands to watch in 2018.
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"This latest win provides an expansion of our sector experience and portfolio which will help to bring in more clients of this kind in the future, opening up more new doors, and providing us with more overall credibility”
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There is a direct correlation between the insights thousands of marketers share with Pearlfinders and Rainmaker during the course of our research, and the eventual outcomes of employing these insights for actual opportunities, pitches and new business wins.
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New Business Dynamics 01 looks at the seasonal shifts in demand that influence when brands are most open to meeting and discussing live briefs, and the timescales for these opportunities to convert into client wins.
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