OUR LATEST INSIGHT + ANALYSIS
The second in our predictive targeting series exploring how incumbent-based signals influence the probability of a brand having a new supplier requirement.
Data and insight on 25 car brands shifting marketing spend following new budget-holder appointments, strategic shifts and sector-wide challenges
The first in our predictive targeting series exploring how people-based signals influence the probability of a brand having a new supplier requirement.
There are an estimated 150 million companies worldwide – 5.5 million in the UK alone. Who should you reach out to and when?
Pearlfinders profiles 40 major brands investing in CSR - their objectives, marketing and partnership activity and the key budget-holders
A Pearlfinders special briefing providing actionable data and insight on 25 brands riding the wave of the gin renaissance.
Major opportunities for agencies and rights-holders to win work with betting, gaming and entertainment brands following the Supreme Court ruling in May to allow sports betting.
With BBQ season nearly upon us, Pearlfinders has profiled the marketing priorities and challenges of 10 major condiment brands
Highlights and resources for new business professionals from our recent client event
The marketing and sponsorship plans of 40 of the world's leading airlines, including detailed profiles on BA, Japan Airlines, Air New Zealand, Cathay Pacific and FlyDubai.
A new marketing decision-maker appointment can be one of the most powerful drivers for change in any brand. Pearlfinders has compiled insight on brands that have welcomed new top-tier marketers for 2018.
A Pearlfinders special report to coincide with Baselworld 2018 - the largest timepiece and jewellery event in the world. The sponsorship plans of 40 leading timepiece brands plus reasons to connect with each of them.
Drawing on over two decades of best practice expertise and hundreds of thousands of separately tailored outreach communications, New Business Dynamics 02 investigates what works in 2018 and what to avoid when communicating your business case with the written word.
From the 918 companies in the top 2,000 media spenders list that increased budgets, Pearlfinders has selected and profiled 20 brands to watch in 2018.
"This latest win provides an expansion of our sector experience and portfolio which will help to bring in more clients of this kind in the future, opening up more new doors, and providing us with more overall credibility”
There is a direct correlation between the insights thousands of marketers share with Pearlfinders and Rainmaker during the course of our research, and the eventual outcomes of employing these insights for actual opportunities, pitches and new business wins.
New Business Dynamics 01 looks at the seasonal shifts in demand that influence when brands are most open to meeting and discussing live briefs, and the timescales for these opportunities to convert into client wins.
“Rainmaker has worked brilliantly with our internal teams to deliver a coordinated business development effort"
Opportunities from the Pearlfinders Index in FMCG, desire for more high street insight and more influential influencers
How the design, features and even location of your office can be a powerful driver for growth
How smart adjustments to your new business programme can help protect revenue, profit and growth plans - even when the boat rocks
The suspicion that brands were postponing major marketing decisions before the referendum was confirmed by the 82% increase in the number of agency reviews occurring in the latter half of 2016.
On 13th December, we’ll be bringing together brands, agencies and analysts to consider where the opportunities for serious agency growth might come from.
How a carefully structured, insight-led programme of communications will keep you front of mind - and avoid those awkward silences...