Snake Oil
Because pursuit of the client-dollar is one of those rare things all professional services companies have in common, many have strong opinons on the subject - these often polarise and become dogmatic - but then there's a great deal at stake...
New Business Opinions
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The New Business Attitude:-
NEW BUSINESS DYNAMICS |06
We look at the attitude that drives new business and seek to define what behaviours contribute to consistent new business success.
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Why Are We Here?:-
NEW BUSINESS DYNAMICS |05
It's a big question - and one those using lead generation services find themselves asking from time to time. We look at the critical role of qualification and 'torchbearing' in new business meetings.
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Coffee is for Closers:-
NEW BUSINESS DYNAMICS |04
Is sales the new marketing? We review the widespread reappraisal of sales underway at the moment and recommend the marketing services sector embraces it.
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International Opportunity:-
BLENDING IN
Developing Your Business Internationally.
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The Road to Riches:-
NEW BUSINESS DYNAMICS |03
Takes you on a journey to examine issues pivotal for success with pro-active prospecting.
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New Business Opinion 4:-
TAKING A BITE
How the UK’s ad pioneers are faring Stateside
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New Business Opinion 3:-
PR SEARCH AND SELECTION LANDSCAPE
Search & selection in the PR industry
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New Business Opinion 2:-
THE COLD CALLING LANDSCAPE
Are cold calling agencies a valid way to start a relationship with a client?
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New Business Opinion 1:-
MARKETING IN THE BUSINESS LANDSCAPE
Marketing is the head not the heart.
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A New Business Tale:-
A REVUE OF SOME OF THE CHARACTERS IN THE NEW BUSINESS LANDSCAPE
Four thousand marketing services providers (‘the suitors’) set up shop in the UK, intending to solve the communications-related agenda of just one thousand (or so), organisations with spend worth fighting for.
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New Business Seminars
Our best practice seminars discuss a range of proactive new business issues including: insight-led prospecting, differentiation, targeting models, sales-logic, identifying triggers, effective collateral, sales training, setting up a new business workstation, managing the programme, effective new business HR, etc.
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