Best Practice Guides

Best Practice Guides

• Dimension 32 - Social Media
• Dimension 30 - It's Not What You Do, It's What You Stand For
• Dimension 29 - How Do You Reward Success?
• Dimension 28 - Gaining a Toehold
• Dimension 27 - Thought Leadership
• Dimension 26 - Death of a Salesman
• Dimension 25 - Environments
• Dimension 24 - Return to Sender
• Dimension 23 - Using Externals
• Dimension 22 - Procurement

Archive »

• Dimension 8

  TELEPHONE MARKETING

  The phone is a powerful tool for new business - so be careful how you use it. Read more »

• Dimension 7

  TARGETING

  New business targeting is about economy. It’s about deciding on the most fertile audiences for your message and then allocating sufficient resources to make an impact. Read more »

• Dimension 6

  MARKET INTELLIGENCE

  Don't just guess what your market expects of you - ask them directly Read more »

• Dimension 5

  PRESS REACTIVE

  Your press scanning system needs hair triggers and lightning reactions. Read more »

• Dimension 4

  NEW BUSINESS SUPPORT

  Things to watch out for when using new business suppliers. Read more »

• Dimension 3

  MESSAGE

  The message is the rallying cry for new business. Look at your competitors - you may not be thought of as different or special as you think you are. Read more »