Best Practice Guides

Best Practice Guides

• Dimension 27-thought leadership
• Dimension 26-death of a salesman
• Dimension 25-environments
• Dimension 24-return to sender
• Dimension 23-using externals
• Dimension 22-procurement
• Dimension 21-rule No.1
• Dimension 20-budgeting
• Dimension 19-comms strategy
• Dimension 18-comms pieces

Archive »

• Dimension 17-reason to talk

  SOMETHING TO SAY

  Relationship Building (1): cultivating new business relationships requires a systematic and progressive approach. Read more »

• Dimension 16-organic business

  ORGANIC OPPORTUNITIES

  For urgent new business - you should target the low-hanging fruit with your existing client network first. Read more »

• Dimension 15-planning

  CREATIVE PLANNING

  Annual planning - what are you saying? Who are you saying it to? How are you going to say it? Read more »

• Dimension 13-integrated?

  Integrated New Business agency pigeonholes - specialist or integrated? Read more »

• Dimension 12

  PUBLIC SECTOR PROSPECTING

  Some advice on prospecting to the public sector - cash cow or steer clear Read more »

• Dimension 11

  PIPELINE MANAGEMENT

  For a steady revenue stream - you'll need continuous work done on the new business pipeline. Read more »