Best Practice Guides

Best Practice Guides

• Dimension 26-death of a salesman
• Dimension 25-environments
• Dimension 24-return to sender
• Dimension 23-using externals
• Dimension 22-procurement
• Dimension 21-rule No.1
• Dimension 20-budgeting
• Dimension 19-comms strategy
• Dimension 18-comms pieces
• Dimension 17-reason to talk

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Best Practice Guides

Rainmaker’s new business ‘Dimensions’ outline best practice on all subjects that impact on successful new business activity. From creative planning to cold calling, from HR issues to selling integrated services, the Dimensions précis the issues involved and provide practical advice on ensuring your own new business platform is as effective as possible. In a sector pushed and pulled by competing approaches, the Dimensions series underline Rainmaker’s ongoing commitment to transparency, value and practicality.

Latest Guides

• Dimension 26-death of a salesman:-

  DEATH OF A SALESMAN

  Too much typing, not enough talking – business needs the phone

  Read this latest guide »

• Dimension 25-environments:-

  BRANDED ENVIRONMENTS

  Your workspace amplifies or subtracts from your brand - which is it?

  Read this latest guide »

• Dimension 24-return to sender:-

  RETURN TO SENDER

  Our answer to a question on what constitutes a good mailer response rate

  Read this latest guide »

• Dimension 23-using externals:-

  WORKING WITH AN EXTERNAL

  Examines the importance of an agency getting its house in order before hiring a new business supplier.

  Read this latest guide »

• Dimension 22-procurement:-

  PROCUREMENT

  ‘Are you ticking all the boxes’ takes into account the rise of the procurement function as it increasingly affects marketing services decision-making.

  Read this latest guide »

• Dimension 21-rule No.1:-

  RULE NUMBER 1

  Reminds us of a simple principle that underlies effective new business activity.

  Read this latest guide »